Marketing Archives - The F Suite

Entrepreneurship Marketing

Post-Pandemic Business Trends

As the world opens up, what can we expect? By Mike Switzer Most people probably agree that we were caught unprepared when COVID-19 was officially declared a pandemic on March 11, 2020. Many businesses were familiar with disaster preparedness: hurricanes,…

F-Suite Editorial TeamJuly 14, 2021

Entrepreneurship Marketing

The Perils of Intellectual Property

Don’t let your great idea turn into a horror story By Douglas Lineberry Intellectual Property is not often associated with horror movies and tragic tales. However, failing to protect intellectual property can lead to the demise of your business’ valuable…

F-Suite Editorial TeamJuly 8, 2021

Marketing

It’s Confusing

Even if you're in the know, these tricksters can get by you By Dr. Nancy Tuten Some mistakes in English usage are simply easier to make than others, and even experienced writers make them from time to time, especially when…

F-Suite Editorial TeamMay 3, 2021

Entrepreneurship Marketing

Columbia’s Library of Things

Richland Library thinks of everything, and the result is entrepreneur heaven By Emily Stoll Working for yourself or starting your own business sounds enticing. Nevertheless, taking that dream and making it a reality is a lot of hard work. While…

F-Suite Editorial TeamApril 8, 2021

Marketing

Columbia’s Painted Spaces

Murals prove good for business, the city and the community By Haley Kellner With each mural she creates, artist Ija Charles starts painting at 3 AM. The dark, quiet morning eases her into a meditative state as she uses her…

F-Suite Editorial TeamApril 5, 2021

Marketing

Less or Fewer?

Count on these tips for reducing errors in quantifying quantities By Dr. Nancy Tuten We need to look no farther than the express check-out lane at many grocery stores to see a common example of this usage confusion: should the…

F-Suite Editorial TeamFebruary 21, 2021

Entrepreneurship Marketing

Proving Your Competency

Here’s a simple tool for selling yourself or your company as perfect for the job By Alysia Kehoe Now more than ever, securing the bid, getting the project, or attracting the customer is crucial. So, how do you make your…

F-Suite Editorial TeamFebruary 4, 2021

Entrepreneurship Marketing

Finish Strong in 2020 and Get a Jumpstart 2021

Assessing where you are and where you want to go are the first steps in moving forward By Karen R. Jenkins Entrepreneurs and small businesses are facing unprecedented times. We’ve always faced various challenges and leveraged our commitment, tenacity and…

F-Suite Editorial TeamJanuary 17, 2021

Marketing

When to Capitalize Positions and Titles

Most people capitalize job positions and titles far more often than necessary By Dr. Nancy Tuten We don’t need to capitalize the title/rank/position of a person (1) when it follows the individual’s name; (2) when it is used with the…

F-Suite Editorial TeamOctober 29, 2020