Free Google My Business Listing
By Nancy Williamson
Acquiring a free Google Business listing is the first step every small business needs to take once they are open. This ensures that your business will be found when people search for it by name, products or services.
This is a free service that doesn’t expire. Don’t get duped by marketers who call you and say they are Google and will help you with your listing for a monthly fee–or any fee! Google will never call you. Those marketing folks know that we small business owners aren’t experts in that area. They will lie and say they work for Google. For the record, I’m an official Google Partner, but I don’t work for Google.
Once you create your free Google My Business listing, your business will show up on Google Maps and on Google searches. If you own a small, home-based business, it will show up in your service area, but your home address will be hidden. This is for all small businesses and organizations. You can update your business hours for holidays, add posts like you would on social media, and, most importantly, ask for and respond to online reviews.
It’s easier than 1-2-3
To get started, go to Google.com/business. You will either need to log in to your Google account or create one. Make sure to keep your login and password somewhere safe. Once logged in and on the Google Business page, type in the name of your business. If your business name comes up, then you can “claim” it. If it isn’t there, then you can add it. Here is the information you will need:
- Business name: add a key word if your business doesn’t have one
- Phone number
- Business hours
- Business description: include a list of products and services you offer, using bullet points so Google can index them
- Photos: Google loves photos, and the more the better
- Website address: if you don’t have a website, you can build a free one-page website here
Once you complete entering that information, Google will mail you a postcard with your PIN and instructions to log back into Google Business. You will then enter your PIN, which activates your business listing. As a Google Partner, I can verify that for you instantly if we are together.
This is the best marketing tool for your business–and it is absolutely free!
In Part 2 of this series I’ll share another free marketing tool with you.